Convertible Dealer Promo models. Drop top fun no matter the weather

As I’m sitting here typing this, temperatures have dipped below zero here in Kansas City.  We are definitely not experiencing convertible weather.  But that doesn’t mean that we can’t check out some cool convertibles.  Back in the day, Dealer Promotional Models (often referred to as “Promos”) were 1/25th-scale replicas that depicted the colors and body styles that were available on new car showrooms.  They were often given or sold to prospective new car buyers or their kids, and they made a tangible reminder of just how stylish a new car could be.  So on this cold wintery day, I decided to focus on convertibles.  Many of these cars have belonged to my dad since they were new, while we picked up others along the way.  But we both enjoyed digging them out to present to you.

The history of our 1963 Chevy truck, the history of your 1963 Chevy truck, and some 1963 Chevy truck pictures

I’ve mentioned in this column before about our old truck “Mater”. It’s a ’63 Chevrolet C-10 Short Bed Fleetside, and we have a great time tooling around in the old beater, taking it to car cruises, hauling junk to the dump, and dreaming about how nice it could be if we won the lottery.

Whenever I stop to get gas or have the old truck out and about, I usually run into somebody who had one like it, or knew someone that had one like it, or had a family member that had one like it. Lots of people have stories about this style of truck.

Great video of car advertisements from the '50s and '60s

You may have noticed that I tend to gravitate toward old car promotional stuff. I love the old advertisements, collectables, memorabilia, and all the stuff that surrounded old cars back when they were new. Maybe that's why I'm running out of living space--too much of that old kitsch taking over the house.

I've always loved this kind of stuff, which is probably why my college education centered around marketing and advertising. No, that's not what my career is in, but I guess I was training to manage my collection and write this blog.