I admit, I do think old Cadillacs are cool. They just have so much chutzpa. Not many companies could pull off the outrageous fins of the late-‘50s, the Texas oil man swagger of the Eldorado in the ‘70s, or the “I don’t give a crap get out of my way” Escalade of today. But Cadillac makes it work. And they have been for more than 100 years.
Even Cadillac’s logo is audacious. While most cars abandoned using someone’s chrome-encrusted family crest decades ago, Cadillac’s complex, ornate jigsaw puzzle of boxes and rectangles in a Superman-like shield surrounded by laurels does not suggest “subdued” by any means.
