Friday, April 1, 2011
Funny stuff in Chinese car brochures
I know what you’re thinking—I’ve converted the blog over to poetry as an April Fools’ Day joke. But you’d be wrong. In fact, that beautiful quote was taken word-for-word from a recent Chinese car brochure.
There are usually a few Chinese auto manufacturers that set up hasty displays at the North American International Auto Show in Detroit each year. And to catch the attention of the demanding journalists in attendance, they hand out brochures that look to have been converted from Chinese to English in some sort of computerized translator.
Lucky for us, they don’t. These brochures have page after page of, “The trend of the body curve is closer in compliance with air dynamics, so that you will feel the car ‘grasps’ the ground tightly when running.” Or how about classic lines such as, “All of these can ensure the operation and transmission and can make you drive on the mountains and river and set free your enthusiasm.”
Still, even though the automotive revolution in China is as important as it is, it isn’t going to stop us from having a laugh at the expense of Chinese car literature. The slideshow below has several scans from Chinese brochures that you might find interesting. If you want to see them bigger, click on the middle of the slideshow, and it will take you to the Hover Motor Co. Picasa album. From there, click “Full Screen” in the upper left, and you should be able to read the text and captions.
Confucius say, “he who click on Chinese car brochure laugh like hyena.”