Of course, it makes sense, given the traditional tie in that Chevrolet has with baseball in general. And that has a lot to do with one of the most successful ad campaigns in history—Baseball, hot dogs, apple pie, and Chevrolet.
One of the other little hooks to the campaign was that Chevrolet ran full-page ads in the programs at the baseball stadiums that said, "If you really love baseball, hot dogs, apple pie, and Chevrolet, please signal us by standing up midway through the 7th inning." Very clever.
The thing most people remember about that campaign is the jingle. In fact, they came out with a new version of that advertisement in 2006 that changed some of the words to reflect things in today's world. It didn't resonate all that well with people, but I thought it was kind of funny. Here it is below.
This campaign was tied for first as the best car commercial ever made, according to a 2005 Car and Driver article. It was written by veteran jingle composers Ed Labunski and Jim Hartzell, and first hit the airwaves in 1974. It has been a memorable classic ever since. Here is a version from 1975.
As the official vehicles of Major League Baseball, Chevrolet is ramping up its promotional efforts for the week of the All-Star Game, which is being held at Kansas City’s Kauffman Stadium.
On Monday, current and former All-Star players rode in a caravan to the ball park in specially decorated Silverados and Camaro convertibles during the MLB Red Carpet Show.
Chevrolet will also have areas where fans can make souvenir photo flip books and baseball cards. There will also be a Chevrolet Baseball App, with proceeds going to youth baseball.
And finally, the MVP of the All-Star Game will receive a new Camaro convertible, plus they will get to choose a field that they would like to see refurbished by the Bowtie brand.