Monday, November 15, 2010
'60 in scale. Dealer promo model cars from 1960. Can't buy the real car? Try a promotional model.
In the automotive world, designs were starting to get a little cleaner, a little more understated than the last couple of years. They're still big, chrome-encrusted, and glamorous, but you can see the impetus of the subdued '60s starting to take hold. Think about a '60 Cadillac. It's still very big. It still has big fins and a heavy chrome grill. But compared to a '59 Cadillac, it's a pretty sterile design.
If you like the transitional style of 1960, but can't afford a huge warehouse full of cars, there's a way to collect the year's greatest hits in the palm of your hand.
Unlike today, dealer promo models were available for nearly every car and every body style built in America. From station wagons to convertibles; from four-door hardtops to two-door sedans; nearly anything you could ever want was rendered in soft, easily warpable plastic.
We've amassed a pretty good representation of models that were available in 1960. Some of them may surprise you, like the Rambler, the Valiant, the Corvair, and maybe the Lark. But maybe even more surprising is the depth they went into. Just look at how many different Chevrolets are shown here--and this wasn't all of them!
Take a look at the slideshow below. Maybe it'll remind you of how cars were in 1960. Maybe you even had some of these little gems when you were a kid. Either way, it's fun to look back on these toys, and think about how much attention to detail actually went into them--especially when you consider that they've been around for 50 years. Also, if you click on the litttle dialogue box at the bottom left corner of the slideshow, you'll get some captions.