Monday, August 8, 2011
Corvette dealer promo models showcase America's Sports Car in 1/25th scale
Some of the most collectable, and often the most valuable, scale vehicles out there are dealer promotional models. For the purposes of this article, these will be limited to the plastic, 1/25th-scale cars that were originally sold or given away at new car dealerships.
Since the first Corvette was sold in 1953, Chevrolet offered these models to showcase America’s fiberglass sports car. Lots of other cars have been rendered as promos over the years, but only Corvettes have been built continuously from the beginning, all the way to the present.
Corvette models often mimic real Corvettes as far as value. “Midyear” models tend to bring the most, “straight axle” cars are usually pretty high on the totem pole, and anything from the late ‘60s/early ‘70s brings a premium. Cars from the 1980s are usually not as valuable, but new models are fairly expensive from the factory.
Corvette models are fairly easy to find on eBay, on the Internet, and in guidebooks, so it should be possible to valuate the one in your collection. They were built by the thousands, so check that attic, garage sale, or swap meet. There are still treasures out there waiting to be discovered.