That was one of the first things Ford Marketing Manager K.C. Dallia said during his presentation of the all-new 2012 Ford Focus during the Guidebook Publisher's ride and drive event in sunny Los Angeles earlier this week.
And it's hard to argue with that statement. Gone are the days of Ford's tinny econo-box. This new entry into the highly competitive C-car segment is richer, smarter, and more technologically advanced than many cars costing twice as much. The 2012 Ford Focus is actually a car that many people would want to own; not just a car they have to own based on price.
