When we woke up this morning, the automotive world was forever changed. Pontiac, General Motors’ “Excitement” division, officially went out of business at midnight. All dealer contracts expired, and the brand that brought us the Firebird, the Super Duty, and the GTO, is no more.
For students of automotive history, this is truly a sad day. Who can forget all the great cars that Pontiac produced over the years? Was there ever a better looking car than the ’61 Ventura? Was there ever a better turned-out personal luxury car than the ’64 Grand Prix? Would the Bandit have been the Bandit without his Trans Am?
Pontiac lasted for 84 years. That’s longer than most of us have been alive. And even though you didn’t hear much about it toward the end, it still had a loyal following. Surprisingly, the final new models in the Pontiac stable were among the best in their history. The G8 was a truly world-class muscle car. The Solstice was a critically acclaimed sports roadster. Even the bread-and-butter G6 was a very nice midsized offering, and the hardtop convertible version of that car was like nothing else in the GM stable.
Instead of getting stuck on how unfortunate it is that things were allowed to get to the point where this could happen, let’s take a look at Pontiac’s illustrious past, and check out some of the television advertisements from the company’s glory days.